Media Services

The best way is to develop and follow a plan. Start with your goals in mind and then work backwards to develop the plan.

Media Buying & Negotiations

We help our clients save substantial value of money spent on acquiring media properties in Rwanda yet getting more mileage & activations. This is entirely attributed to our excellent bargaining skills and connections with business influencers in the media industry.

Media Buying & Negotiations

We help our clients save substantial value of money spent on acquiring media properties in Rwanda yet getting more mileage & activations. This is entirely attributed to our excellent bargaining skills and connections with business influencers in the media industry.

Media Monitoring & Analysis

Best buys and strategic placements are two vital aspects. Advertisers need to monitor performance of buys and placements to ensure maximum ROI. This however, is not or rarely done by company executives and advertisers. That is why RCL invested heavily in strategies and tools to monitor media communications of clients. We report numbers growing. We read, track and analyze millions of voices from traditional media, new media, social networks and blogs on & for our clients

We believe that Making/heating the papers isn’t always enough to prove company effectiveness. After all, press coverage can deliver something more deadly than fact. RCL connects with all media on behalf of advertisers and communicators to ensure that positive brand reporting is adhered to and negative brand attacks is reported and dealt with when brand image isn’t yet tarnished. We always ensure that; Every edition covered. Every screen seen and our clients watch news while still news. At RCL Ltd, we monitor;

  • Radio
  • TV broadcast
  • Social Media
  • Digital media
  • Print media
  • Brand Icons/Ambassadors/Models
  • Online/ Internet
  • Celebrity

Coverage, write ups & Publication

Corporate Companies hold events and nothing or less is published in all preferred media houses. Companies call for press conferences and few media houses show up. Even those that show up report fairly different information than was presented in the press release and executive interviews. Other than monitoring these kinds of scenarios, competent media agency services are a daily requirement for corporate to ensure that; the most preferred media attends the conference, receives the rightly & timely written presser and reports the news as it is without biased editorial lines; At RCL, we stand to ensure these anomalies are next to impossible on behalf of our clients

Media Branding & Events Promotions

Event management is an exciting but exhausting role that can bring daily unexpected challenges to even the most seasoned professional. We understand the pressure and intangibles of working in events yet we want the executives from our clients to concentrate on other and more important issues;

We provide you with the tools you need. It's our mission to ensure you are in the best position to plan and track media surrounding your event

RCL focuses on event audience, audience for associated sponsors, media value for the event and sponsors, breakdown of coverage by tone, Message communication, event impact and word of mouth spreading; We monitor and provide tangible measurement against our clients’ events

At RCL, we work closely with our clients to create customized and memorable and entertaining events. As an event management company, our expertise lies in the presentation of a wide range of events including corporate events, infotainment communications, trade shows and exhibitions, company and product launches, corporate training sessions and retreats, awards & give away ceremonies and inter-competitions.

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